Visual design
Visual Designers focus largely on the look and feel of an product, as an end user would experience it, visually or otherwise. This includes specifying original design of interface elements and layout, choosing fonts and colors, and more. While UX design is focused on how something works, visual design is focused on how it looks and feels.
Visual design Part of the Design role group
Key deliverable examples:
- Style guides
- page comps
- design mockups
- image files
Tasks include:
- Visual styling
- logos and branding
- animation
- and iconography design
Example job titles for this role:
- Visual Designer
- User Interface (UI) Designer
- Interaction Designer
- Graphic Designer
Role group description:
This group includes user research, user experience (UX), and presentation decisions. Some roles within this group define the user experience of a product, designing its behaviors and interactions with the end user and/or their assistive technologies. Some roles provide the general "look and feel" of the products and features, covering presentation, fonts and colors. Others outline the functionality of features, and their operation through assistive technologies (ATs). They translate input from business roles into user stories, requirements, specifications, documentation, and guidelines used by other roles (mainly Development) to build the finished product. This includes applying user research that has been conducted and an understanding of the intended audiences for a quality experience.
This role description is adapted from the W3C WAI Accessibility Roles and Responsibilities Mapping (ARRM). You are welcome to use this information as is, or change it for your situation.
Resources and guidance
Designing accessible images
With this diagram, you will learn how to make the best choice for designing accessible images.
Designing accessible services
With these tips, learn what you need to know to design for different disability categories.
Designing for users of screen readers
What to do - and what not to do - when designing for users of screen readers.
Designing for users with low vision
What to do - and what not to do - when designing for users with low vision.
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