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Product ownership

Product owners own individual products and define their features and are key to defining the importance of accessibility on a project. It is their job to make sure that products are built and delivered in a way that meets business needs and user needs. They should have some basic understanding of the accessibility implications of the UI requirements they request, such as cost and required infrastructure. But, as with features in general, they delegate design and implementation decisions to other roles. As a result, they are typically not directly involved and do not have ownership in the ARRM model.

Product ownership Part of the Administration role group

Example job titles for this role:

  • Product Manager
  • Product Owner
  • Release Manager
  • Business Owner

Role group description:

The roles in this section cover managing the product and project, as well as other bureaucratic functions of the broader organization that often have a larger mandate than any individual project. Most administrative roles, as defined in this resource, have very little, if anything, to do with the design, the implementation, or the testing of accessibility principles to create more inclusive applications and websites. These roles, however, are still instrumental in ensuring that the team members who are actively taking part in making content accessible and conformant with WCAG can be successful at doing so. This begins with project managers and product owners working hand in hand with the design, development and testing teams, but also other governance roles contributing to steering the organization's culture in a direction that is aligned with the goals pursued by accessibility guidelines.

This role description is adapted from the W3C WAI Accessibility Roles and Responsibilities Mapping (ARRM). You are welcome to use this information as is, or change it for your situation.

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