Content authoring
Content creation is often used in marketing, but can also be a task assigned to a role within a product team. Content creation involves defining a content strategy, the writing or creation of the content or media for a product. The person who authors the content is responsible for making sure that content is accessible to people with disabilities. Content creation extends to roles specific audio and video media production. These begin with the writing of scripts but can extend to the production of the media files or support of live streaming content.
Content authoring Part of the Author role group
Key deliverable examples:
- Body copy
- managed content
- scripts
- taxonomies
- writing guidelines
- media files including PDF, audio and video
Tasks include:
- Content authoring
- media and documentation creation
- content strategies definition
Example job titles for this role:
- Content Strategist
- Content Creator
- Content Designer
- Content Author
- Digital Copywriter
- UX Writer
- Content Producer
- Technical Writer
- Script Writer
- Video Producer
- Podcast Host
Role group description:
This role includes content strategy and content authoring, including audio/video production. Responsible for creating all text presented by the deliverable in all forms (HTML, audio, video). Defines or selects the standards the content should meet and processes for its review and preparation.
This role description is adapted from the W3C WAI Accessibility Roles and Responsibilities Mapping (ARRM). You are welcome to use this information as is, or change it for your situation.
Resources and guidance
Accessibility Fundamentals
Discover the principles behind accessible digital products and services. These principles remove barriers for people living with disabilities and ensures ease of use for all.
Accessibility Testing 101
For anyone wanting to create accessible content, we encourage you to use automated accessibility testing tools. These testing tools will help content creators as they build their content by finding errors and offering suggestions to improve the accessibility of their product, application or web site. On this page a list of recommended accessibility testing tools has been made available.
Accessible Excel workbooks in Microsoft 365
Accessible practices for Microsoft Excel document creation.
Accessible Excel workbooks in Office 2016
Accessible practices for Microsoft Excel 2016 document creation.
Accessible PDF documents in Microsoft 365
Accessible practices for PDF document creation.
Accessible PDF documents in Office 2016
Accessible practices for PDF document creation.
Accessible PowerPoint presentations in Microsoft 365
Accessible practices for Microsoft PowerPoint document creation.
Accessible PowerPoint presentations in Office 2016
Accessible practices for Microsoft PowerPoint 2016 document creation.
Accessible virtual events
Learn how to host accessible virtual meetings such as a training session, a meeting, or an open-door event.
Accessible Visio drawings in Microsoft 365
Accessible practices for Microsoft Visio diagram creation.
Accessible Visio drawings in Office 2016
Accessible practices for Microsoft Visio 2016 diagram creation.
Accessible Word documents in Microsoft 365
Accessible practices for Microsoft Word document creation.
Accessible Word documents in Office 2016
Accessible practices for Microsoft Word 2016 document creation.
Additional Resources
Resources and useful tools for web accessibility for employees of the Government of Canada.
Alternative text and long description – Best practices
Alternative text (or alt text) is text that describes and conveys the meaning of a visual non-text item like an image, flowchart, graph and so on. This document will guide you to determine the type of alt text needed and provide you with tips on writing an alt text and long descriptions for simple and complex images, like charts, maps and so on.
Audio Description Guidelines
Audio description allows any user with a visual disability or cognitive disability to receive a very detailed and descriptive experience of what is happening on the screen for every aspect of the video.
Best practices for accessible virtual events
This guide is all about planning events, covering a broad range of activities like conferences, meetings, and presentations. It includes common barriers faced by people with disabilities during events and a suggested timeline for organizing your event. The goal is to work together to create more inclusive and accessible experiences.
Create document
Find the core steps needed to create accessible documents and specific instructions for common document types.
Create forms
Learn about the essential steps for creating accessible forms.
Create web content
Discover resources and job aids that help you create accessible web content.
Design a course
Learn about the roles and processes involved in designing and developing an accessible course.
Designing accessible images
With this diagram, you will learn how to make the best choice for designing accessible images.
Do’s and Don’ts for developing online courses
Do’s and don’ts for writing, designing and developing online courses.
Find out how to make accessible digital forms
With this guide, find out what the best format is and other helpful tips for making accessible digital forms.
How to create accessible documents in Microsoft 365
Accessible practices for digital document creation.
How to create accessible documents in Office 2016
Accessible practices for digital document creation in Office 2016.
How-tos
Tips and core steps to help make all your digital products and content, such as documents and meetings, accessible.
Introduction to accessibility requirements for audio-video
This document is a great introduction on how to make accessible video for a communication advisor audience which are in between the web author and the content expert.
Language of Audio/Video Content
When to use sign language interpretation and bilingual videos, tools and samples of accessible videos.
Learning and Development
Discover a curated collection of learning products to enhance your understanding of accessibility. Whether you're a developer, designer, or enthusiast, explore our links to courses, tutorials, and tools. Join us in creating a more inclusive digital world.
Making Accessible Emails
Accessible email is important for people with disabilities but also for everyone. Find out how to create an accessible email in outlook.
Microsoft document compliance checklist
Here you can find different questions to help you to know if your Word document is accessible or not.
PDF accessibility checklist
Here you can find different questions to help you to know if your pdf document is accessible or not.
Resources
Recommendations, links, and other resources to help us be the most accessible and inclusive we can be.
Resources and Tools
Explore the various guides and learning materials created by federal public servants working to advance digital accessibility.
Tip sheet for Microsoft Outlook
Simple reference for creating accessible emails in Outlook.
Tip sheet for Microsoft PowerPoint Presentation
Easily reference accessible best practices for PowerPoint creation.
Tip sheet for Microsoft Word
Quick reference to accessible best practices for Word documents.
Tip sheets for Microsoft office
Learn to identify and correct common accessibility issues in the Microsoft office suite of software.
Tips for creating online courses
Tips and tricks for writing, designing and developing online courses.
Universal Design for Learning (UDL)
Universal Design for Learning (UDL) is a framework that avoids a ‘one-size fits all approach’ to learning materials. It encourages using multiple ways of engagement, representation and action and expression can meet the needs of a larger number of learners. Learn about the three main UDL principles, advantages, benefits and tips.
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